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FeaturesNurtureHubUpdated March 20, 2026

Agency Brand Voice Configuration — v1.0.5

Agency Brand Voice Configuration

Available from: v1.0.5

Every email NurtureHub generates now reflects your agency's own voice, identity, and style — automatically. The brand voice configuration feature captures a structured profile for your agency and injects it as context into every AI-generated nurture sequence.

Why Brand Voice Matters

NurtureHub generates personalised three-email nurture sequences the moment a contact is assigned to a category. Without a brand voice profile, those emails are competent but generic. With one, the AI writes as your agency — matching your tone, using your name, closing with your signature, and styling CTAs the way you'd choose to write them.

Setting Up Your Brand Voice Profile

During Onboarding

If you are a new agency, brand voice capture is now a dedicated step in the onboarding flow. You will be prompted to complete your profile before your first nurture sequence is generated. The step takes approximately five minutes.

For Existing Agencies

Navigate to Settings → Brand Voice to create or update your profile at any time. Changes take effect immediately on the next email generation.

Brand Voice Profile Fields

Tone

Choose one of four tones that best represents how your agency communicates:

ToneBest For
professionalCorporate or multi-branch agencies that prioritise formality
friendlyBoutique or independent agencies with a community feel
authoritativeAgencies that lead on market expertise and data
warmRelationship-led agencies focused on long-term client care

The selected tone shapes the vocabulary, sentence structure, and register of every AI-generated email.

Agency Name

Your trading name as it should appear in email salutations, body copy, and sign-offs. This may differ from your legal entity name.

Tagline (optional)

A short agency tagline. When provided, it is included in email footers.

HTML Signature

A full HTML signature block — including agent name, title, phone number, social links, and any compliance text — that is appended to every outbound email. Paste the raw HTML directly into the field.

Logo URL

A publicly accessible URL pointing to your agency logo (PNG or SVG recommended). The logo is rendered in the HTML email header.

Primary Colour

Your brand's primary hex colour (e.g. #1A3C5E). Applied to buttons, dividers, and accent elements in HTML emails.

Preferred CTA Style

Describe the phrasing style for calls to action. For example:

  • "Book a free valuation"
  • "Let's have a chat"
  • "Speak to one of our experts"

The AI uses this preference when writing buttons and closing lines.

Sample Copy

Paste two to four sentences written in your agency's natural voice — from your website, a previous newsletter, or a letter you're proud of. This is the most powerful calibration signal: the AI analyses your phrasing patterns, vocabulary choices, and sentence rhythm and mirrors them throughout generated emails.

How It Works

When the AI generates a nurture email:

  1. The brand_voice profile for your orgId is retrieved.
  2. All fields are serialised and injected as system prompt context before the generation call.
  3. The AI treats your tone, name, tagline, CTA style, and sample copy as hard constraints — not suggestions.
  4. The generated email is returned with your HTML signature and logo pre-populated.

This process is automatic and applies to every contact category across all twelve nurture sequence types.

Data Model Reference

brand_voice
├── orgId             UUID (FK → organisations)
├── tone              ENUM ('professional', 'friendly', 'authoritative', 'warm')
├── agency_name       VARCHAR
├── tagline           VARCHAR (nullable)
├── signature_html    TEXT
├── logo_url          VARCHAR
├── primary_colour    VARCHAR (hex)
├── preferred_cta_style VARCHAR
├── sample_copy       TEXT
└── updatedAt         TIMESTAMP

One brand_voice record exists per organisation. Updating the record does not regenerate previously approved emails — it takes effect on the next generation event.

Tips for Best Results

  • Sample copy is the most impactful field. The more representative the sample, the more accurately the AI will mirror your voice. Aim for copy that includes a greeting, a value statement, and a close.
  • Keep tone and sample copy consistent. If your sample copy is warm and conversational, select friendly or warm rather than professional.
  • Use a CDN-hosted logo URL to ensure reliable rendering across email clients.
  • Test your HTML signature in a real email client before saving. Broken HTML will be passed as-is to the AI output.