White-Label Multi-Branch Support — What's New in v1.0.82
White-Label Multi-Branch Support — What's New in v1.0.82
NurtureHub v1.0.82 introduces full multi-branch support for agencies that operate more than one office, and for franchise networks managing a portfolio of independently branded locations. This release extends the platform's multi-tenant architecture so that each branch runs as a self-contained sub-tenant, while a network-level admin layer keeps everything visible and manageable from a single place.
Who This Is For
- Multi-branch estate and lettings agencies with two or more offices that need per-office branding and contact management
- Franchise networks where individual franchisees require autonomy over their own leads and sequences, but the franchisor needs central oversight
- Property management groups operating distinct regional or local brands under one corporate umbrella
Branch Provisioning
Each branch is provisioned as a sub-tenant. Once created, a branch has its own:
- Brand profile — logo, brand colours, typography, and sender identity so every email from that office looks and feels local
- Agent personas — each branch maintains its own roster of agent voices used to personalise AI-generated sequences
- Contact database — contacts are scoped to the branch that owns them, keeping data clean and segmented
- Journey configuration — sequences, categories, and nurture logic are configured independently per branch
Branch provisioning is handled by a network admin and takes effect immediately.
User Roles
v1.0.82 introduces two distinct role tiers:
Branch Admin
- Manages one branch
- Full access to that branch's contacts, journeys, sequences, templates, and brand settings
- Cannot view or modify other branches
Network Admin
- Manages all branches in the network
- Can provision new branches, assign branch admins, and push shared templates
- Has access to the central admin view and cross-branch reporting
- Controls unified billing for the whole network
Role assignments are made centrally by network admins and can be delegated.
Central Admin View
Network admins have access to a unified control layer that sits above all branches:
- Cross-branch reporting — engagement metrics, open rates, intent scores, and hot lead alerts aggregated or broken down by branch
- Shared template management — create master email templates at the network level and push them to one or more branches; branch admins can use them as-is or adapt them locally
- Unified billing — a single billing view covering all sub-tenants in the network, simplifying invoicing and cost allocation
Cross-Branch Contact Deduplication
When the same individual (matched by email address or CRM record) appears in more than one branch's contact database, NurtureHub's deduplication engine identifies and flags the overlap. This prevents a contact from receiving duplicate or conflicting nurture sequences from multiple offices simultaneously — protecting sender reputation and the contact experience.
How Branch-Level Branding Works
Every email sent by NurtureHub carries the brand identity of the branch it originates from. This means:
- A contact in the Manchester office receives emails branded for the Manchester office
- A contact in the Bristol franchise receives emails branded for the Bristol franchise
- Neither sees the parent agency or network brand unless that is explicitly configured at the branch level
Brand profiles are set per branch and include the sender name, reply-to address, logo, and colour scheme applied to all AI-generated sequences.
Getting Started with Multi-Branch
- Upgrade to v1.0.82 or confirm your account is on the latest version
- Contact support or access the network admin panel to enable multi-branch mode for your account
- Provision your first branch — assign a name, brand profile, and branch admin user
- Repeat for each additional branch or franchise location
- Use the central admin view to configure shared templates and review cross-branch reporting
Note: Multi-branch mode is available on agency plans that support sub-tenant provisioning. Check your plan or contact support to confirm eligibility.