Revenue Potential Scorer
Revenue Potential Scorer
The Revenue Potential Scorer is a scoring sub-module that estimates how much revenue opportunity exists in a given product's market. It outputs a 1–10 score and a written rationale for every product analysed.
How It Works
The scorer combines three independent signals:
1. Pricing Tier
Pricing data is sourced from the pricing extractor that runs as part of the standard scrape pipeline. Products with higher or enterprise-level pricing tiers receive a stronger contribution to the revenue potential score, reflecting the higher per-seat or per-contract value available in that segment.
2. Category Market Size
Each product is mapped to a PropTech vertical (e.g. CRM, Lettings Management, Tenant Referencing). A built-in lookup table assigns a market size weight to each vertical based on the relative scale of that category within PropTech. Products in larger verticals score higher on this dimension.
3. Review-Implied Adoption Level
Review volume and sentiment — already collected during the scrape — are used to proxy how widely adopted the product is. High review volumes signal an established market with proven willingness to pay; strong sentiment signals retention and stickiness. Both increase the score.
Output
| Field | Type | Description |
|---|---|---|
revenue_potential_score | Integer (1–10) | Composite revenue opportunity score |
revenue_rationale | String | Written explanation of the estimated ARR range |
Example Rationale
"This product operates in the Lettings Management vertical (large TAM), commands a mid-to-high pricing tier, and has significant review volume indicating broad adoption. A new entrant capturing 1–2% of this market could reasonably target £2M–£5M ARR within 3 years."
Scoring Breakdown
| Score Range | Interpretation |
|---|---|
| 8–10 | Large market, high pricing, strong adoption — high priority target |
| 5–7 | Moderate opportunity; consider competitive density before proceeding |
| 1–4 | Niche market, low pricing, or low adoption — lower priority |
Integration with the Dashboard
The revenue potential score is one of the four sub-scores that make up the composite opportunity score used to rank products on the main dashboard. Products can be sorted by this sub-score independently to surface the highest-revenue-potential targets at a glance.
When drilling into a product's full dossier, the written rationale appears in the Revenue Potential section alongside the score, providing immediate context for the estimate without requiring further research.
PropTech Vertical Lookup Table
The category market size lookup covers the key PropTech verticals scraped from directories such as Kerfuffle.com. The table is maintained internally and weighted relative to one another — it is not derived from live market data. If a product's category cannot be matched to a known vertical, a neutral mid-range weight is applied.
Version History
| Version | Change |
|---|---|
| 0.1.75 | Initial release of the Revenue Potential Scorer |