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FeaturesNurtureHubUpdated March 20, 2026

Introducing NurtureHub Pricing Plans: Built for UK Property Agents

Introducing NurtureHub Pricing Plans: Built for UK Property Agents

v1.0.8 — NurtureHub-Specific Pricing Plans

With v1.0.8, NurtureHub launches three purpose-built pricing tiers designed specifically for UK lettings, estate, and property management agencies. Every limit, every feature gate, and every price point reflects the way property agents actually work — rather than a generic SaaS template bolted on top.

The Three Plans

Starter

For smaller or independent agencies taking their first steps with AI-powered nurture.

  • Up to 250 contacts
  • 3 active sequences per month
  • No CRM integration
  • Full access to all 12 lead categories and AI email generation
  • Priced in GBP

Starter is ideal for a single-branch agency that wants to replace manual follow-up emails with personalised AI sequences, without committing to a full integration.

Growth

For growing agencies ready to connect their CRM and scale contact nurture.

  • Up to 1,000 contacts
  • Unlimited active sequences
  • Full CRM integrations — agentOS, Reapit, Alto, Street, and Loop
  • Real-time bidirectional sync and hot lead alerts
  • Priced in GBP

Growth removes the sequence cap entirely and unlocks CRM connectivity, so every contact imported from your existing proptech stack can be dropped straight into a nurture sequence.

Agency Pro

For multi-branch agencies and those requiring the highest level of brand control and performance.

  • Unlimited contacts
  • Unlimited active sequences
  • Full CRM integrations
  • Priority AI generation — sequences processed ahead of lower-tier requests
  • White-label email footers — remove NurtureHub branding from outbound emails
  • Multi-branch support — manage contacts and sequences across multiple office locations from a single account
  • Priced in GBP

Agency Pro is built for networks and franchises that need a consistent brand voice and centralised oversight across branches.

How Feature Gates Work

All plan limits are enforced at the API layer, so they apply equally whether you are using the NurtureHub dashboard or integrating via the open API.

Contact Limits

If adding a contact would push your account over the plan's contact ceiling, the API returns an error before the contact is created. You will see a clear message indicating the limit and a prompt to upgrade.

Sequence Limits (Starter only)

The Starter plan allows a maximum of 3 active sequences per month. Once this cap is reached, any attempt to create a new sequence returns:

HTTP 402 Payment Required
{
  "error": "sequence_limit_reached",
  "message": "Your Starter plan allows 3 active sequences per month. Upgrade to Growth for unlimited sequences."
}

CRM Access (Growth and Agency Pro only)

Calling any CRM integration endpoint (agentOS, Reapit, Alto, Street, Loop) from a Starter account returns:

HTTP 403 Forbidden
{
  "error": "plan_feature_unavailable",
  "message": "CRM integrations are available on Growth and Agency Pro plans."
}

Pricing in GBP

All NurtureHub plans are priced in British Pounds (£). The pricing page has been updated with property-agent-specific feature descriptions so you can evaluate each plan in the context of your agency's workflow — not generic SaaS feature lists.

Getting Started

New accounts are provisioned on the Starter plan by default. To upgrade, navigate to Settings → Billing → Plans in the NurtureHub dashboard and select the tier that matches your agency's size and requirements.

Existing accounts created before v1.0.8 will also default to Starter limits until a plan is explicitly assigned — contact support if you believe your account should be on a different tier.

What's Next

Feature gates for contact limits, sequence caps, and CRM access are now enforced across the full API surface. Future releases will layer additional plan-specific capabilities — such as custom sending domains, advanced analytics, and team seat management — on top of this foundation.