Platform Usage & AI Cost Dashboard (Admin)
Platform Usage & AI Cost Dashboard (Admin)
Admin-only feature. This dashboard is accessible exclusively to internal NurtureHub platform administrators. It is not exposed to agency users or org admins.
Overview
The Platform Usage & AI Cost Dashboard provides the NurtureHub platform team with a centralised view of infrastructure spend, AI consumption, and email delivery costs across every organisation on the platform. It is designed to make unit economics visible and actionable — enabling the team to spot high-consumption orgs, validate margin assumptions, and enforce plan limits before cost overruns occur.
Metrics Tracked
OpenAI Token Consumption & Cost
| Dimension | Detail |
|---|---|
| Scope | Per-org, per-month |
| Tokens tracked | Prompt tokens + completion tokens |
| Cost calculation | Based on current OpenAI model pricing applied to consumed tokens |
Every AI-generated nurture email sequence consumes tokens. This section surfaces exactly how many tokens each organisation has consumed and what that translates to in cost, allowing the team to understand the AI cost-per-email at scale.
Resend Email Volume & Cost
| Dimension | Detail |
|---|---|
| Scope | Per-org, per-month |
| Volume tracked | Total emails sent via Resend |
| Cost calculation | Resend billing cost applied to email send volume |
Tracks the delivery-layer cost for all outbound nurture emails, giving a clear view of how email volume per org maps to platform spend.
Storage Usage
| Dimension | Detail |
|---|---|
| Scope | Per-org |
| What's measured | Cumulative storage consumed by org data, assets, and logs |
Identifies organisations with disproportionately high storage footprints relative to their plan tier.
API Call Volume
| Dimension | Detail |
|---|---|
| Scope | Per-org, per-month |
| What's measured | Total inbound and outbound API calls (including CRM sync, webhook activity, and public API usage) |
Highlights orgs generating excessive API traffic — useful for identifying integration misconfigurations or plan-limit candidates.
Dashboard Views
Per-Org Cost Breakdown
Drill into any individual organisation to see a full cost breakdown across all dimensions (AI, email, storage, API) for a selected month. Useful for:
- Preparing plan enforcement conversations
- Identifying orgs that are subsidised relative to their plan price
- Scoping custom enterprise pricing
Total Platform Cost vs. Revenue
Where billing data is available, the dashboard aggregates all infrastructure and AI costs platform-wide and compares them against total recognised revenue for the period. This gives a live view of gross margin at the platform level.
Note: This view requires billing data to be accessible. If billing data is unavailable for a period, the cost side will display without a revenue counterpart.
Projected Monthly Cost
Based on consumption to date within the current calendar month, the dashboard projects total platform cost by month-end using a linear extrapolation of current usage rates. This allows proactive budget management before the billing cycle closes.
Typical Workflows
Identifying high-consumption orgs for plan enforcement
- Open the Per-Org Cost Breakdown view for the current month
- Sort by total cost descending
- Cross-reference against the org's current plan to identify orgs consuming beyond their tier
- Initiate a plan upgrade conversation or apply quota limits
Monitoring monthly AI spend health
- Check OpenAI token cost trend week-over-week
- Review the Projected Monthly Cost to anticipate end-of-month position
- Investigate any org showing a sudden spike in token consumption
Validating unit economics
- Open Total Platform Cost vs. Revenue
- Review gross margin for the current month vs. prior months
- Use per-org cost data to identify margin drag from specific accounts
Access & Permissions
This dashboard is restricted to internal platform administrators. It is not available via the agency-facing UI and does not appear in any org-level settings or navigation.