Hot Lead Alert Dispatch System
Hot Lead Alert Dispatch System
NurtureHub monitors every lead score update in real time and dispatches an immediate hot lead alert the moment a contact crosses your agency's conversion threshold. Agents receive the alert via in-app notification and email — no workflow setup required.
How It Works
- A contact's lead score is updated as engagement events are tracked (email opens, link clicks, replies, etc.).
- When the score crosses the configured conversion threshold, the system fires a hot lead alert instantly.
- The assigned agent receives the alert in-app and by email at the same time.
- The agent reviews the alert, acknowledges it, and optionally records the outcome.
Conversion Threshold
The threshold that triggers a hot lead alert defaults to 60 points and is configurable per agency. To change it, go to Settings → Lead Scoring → Hot Lead Threshold.
What's in an Alert
Every hot lead alert contains the following information:
| Field | Description |
|---|---|
| Contact name | The full name of the contact |
| Category | Assigned contact category (e.g. Seller, Landlord, Active Tenant) |
| Current score | The lead score at the time the alert fired |
| Score breakdown | Which engagement events contributed to the score and by how much |
| Journey status | The contact's current stage in their nurture sequence |
| Profile link | A direct link to the contact profile in NurtureHub |
Alert Delivery Channels
In-App Notification
A notification appears in the NurtureHub interface for the assigned agent. The notification persists until acknowledged.
An email is sent to the assigned agent's registered address. The email contains all the same fields as the in-app notification, including the direct link to the contact profile.
Managing Alerts
Acknowledging an Alert
Click Acknowledge on the in-app notification or use the link in the alert email to open the contact profile and dismiss the alert. Acknowledgement confirms the alert has been seen and removes it from the active alert queue.
Recording a Conversion Outcome
After acknowledging an alert, agents can record whether it led to a conversion:
- Valuation booked — the contact progressed to a valuation appointment
- Instruction secured — the contact progressed to a signed instruction
- No conversion — the alert did not result in a conversion at this time
Conversion outcomes are used in reporting to measure the effectiveness of lead scoring and nurture sequences.
Alert Suppression
To prevent duplicate notifications, contacts that have been recently alerted are automatically suppressed. If a contact's score continues to rise after an alert has fired, a new alert will only be sent once the suppression window has elapsed.
Notes
- Alerts are only sent to the assigned agent for a contact. If a contact is reassigned, future alerts go to the new assignee.
- A contact must be assigned to one of the twelve NurtureHub categories for lead scoring and alerting to be active.
- Historical alert data and conversion outcomes are available in the Hot Leads report under the Analytics section.