Contact Profile & Journey Timeline View
Contact Profile & Journey Timeline View
The Contact Profile & Journey Timeline View gives agents a single, unified screen for every contact in NurtureHub. All engagement history, CRM activity, lead scoring, email performance, and compliance data are consolidated in one place — no tab-switching, no cross-referencing.
Overview
When you open a contact, you land on a screen divided into two main areas:
- Profile Panel — static and scored attributes about the contact
- Timeline — a live, chronological feed of every touchpoint
Profile Panel
Contact Details & Category
The top of the profile panel displays the contact's core details alongside their currently assigned category (e.g. Seller, Landlord, Buy-to-Let Investor, Active Tenant). You can override the category at any time using the Change Category control — this will prompt you to confirm, as it may trigger a new nurture sequence.
Lead Score & Score History
The current lead score is shown prominently, calculated in real time from engagement signals. A score history chart below it shows how the score has moved over the contact's lifetime in the platform — useful for spotting sudden spikes in engagement or periods of inactivity.
Hot Lead Indicator
When a contact's lead score exceeds the configured hot lead threshold, a Hot Lead indicator is displayed at the top of the profile. This mirrors the alert that is sent to the agent at the moment the threshold is crossed.
Journey & Stage
The current journey stage is displayed within the profile, showing where in the nurture sequence the contact currently sits. From this view you can:
- Manually trigger a new journey — restarts a fresh nurture sequence for the contact, useful after a long period of inactivity or a significant life event
- Override the category — reassigns the contact and initiates the appropriate sequence for the new category
Email History
A full log of every email sent to the contact is accessible from the contact view. Each entry shows:
| Field | Description |
|---|---|
| Subject | The email subject line |
| Sent date | When the email was dispatched |
| Open status | Whether the email was opened, and when |
| Click status | Whether any links were clicked, and which ones |
This gives agents immediate visibility into how an individual contact is engaging with content, without needing to consult campaign-level reports.
CRM Activity Log
NurtureHub syncs activity from agentOS bidirectionally. The CRM activity log within the contact view surfaces events from agentOS — such as viewings, valuations, offers, and applicant notes — directly alongside NurtureHub engagement data.
CRM events appear inline in the timeline in chronological order, so agents get a complete picture of the relationship without leaving NurtureHub.
Timeline
The timeline is a unified, reverse-chronological feed that combines:
- Emails sent, opened, and clicked
- Journey stage changes
- CRM activity synced from agentOS
- Agent-added notes
- Consent capture and change events
- Hot lead threshold crossings
Each event is timestamped and labelled by type, making it straightforward to reconstruct the full history of a contact relationship.
Adding Notes
Agents can add free-text notes directly from the timeline. Notes are timestamped and attributed to the agent who added them. They appear inline with all other events.
Attribution Chain
The attribution chain shows which campaign touchpoints influenced a pipeline outcome (e.g. a new instruction, a viewing booked, an offer made). This is displayed on the contact view when a pipeline outcome has been recorded.
Each touchpoint in the chain is listed in order, showing:
- The email or interaction that contributed
- The date it occurred
- The role it played in the path to conversion
This gives agents and managers clear evidence of how the nurture activity is contributing to business outcomes.
Compliance & Consent Audit Trail
The consent audit trail is accessible from the contact view and records every consent-related event for the contact, including:
- When consent was first captured
- The method and source of capture
- Any subsequent changes or withdrawals
- The timestamp and context of each event
This log is read-only and is intended to support GDPR compliance and audit requirements. It cannot be edited or deleted.
Quick Reference
| Action | Where to find it |
|---|---|
| View lead score history | Profile panel — score history chart |
| Override contact category | Profile panel — Change Category |
| Trigger a new journey | Profile panel — Trigger New Journey button |
| View email open/click status | Email History section |
| See CRM activity from agentOS | Timeline or CRM Activity Log |
| Add a note | Timeline — Add Note |
| View consent history | Compliance section — Consent Audit Trail |
| View attribution chain | Attribution section (visible when pipeline outcome recorded) |