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FeaturesNurtureHubUpdated March 22, 2026

Prospecting Contact Import Pipeline

Prospecting Contact Import Pipeline

The Prospecting Contact Import Pipeline is a three-stage flow that takes contacts sourced from Apify extractions or Land Registry searches, walks them through GDPR compliance review and lead categorisation, then instantly fires personalised nurture journeys — all without leaving NurtureHub.


Overview

StageNameWhat happens
1Compliance ReviewGDPR status is checked; agents confirm or reject each record
2Category AssignmentApproved records are assigned a lead category
3Journey TriggerContacts are created and nurture emails are generated immediately

Bulk operations are available throughout every stage.


Stage 1 — Compliance Review

When an import batch arrives (from an Apify extraction or a Land Registry search), NurtureHub immediately evaluates each record for GDPR compliance.

What you'll see

  • A list of all imported records with a clear compliance status indicator next to each one.
  • Records without a documented lawful basis for contact are automatically flagged for attention.

What you need to do

  • Confirm any flagged record you are satisfied has a lawful basis — this moves the record forward.
  • Reject any record you are not comfortable contacting — rejected records are discarded and will not be created in your contact store or receive any communications.
  • Use the bulk confirm or bulk reject controls to process multiple records at once.

Important: Only records you explicitly confirm will progress to Stage 2. Rejected records are permanently excluded from this import batch.


Stage 2 — Category Assignment

Every confirmed record must be assigned to one of NurtureHub's twelve lead categories before a journey can be triggered.

Pre-suggested categories

NurtureHub analyses the source of each record and pre-suggests the most appropriate category:

  • Records from a Land Registry search are typically pre-suggested as Seller or Buy-to-Let Investor.
  • Records from an Apify extraction are pre-suggested based on the extraction type configured at the point of import.

Pre-suggestions are advisory. You can override any suggestion by selecting a different category from the dropdown before confirming.

Bulk category assignment

To apply the same category to multiple records at once:

  1. Select the records using the checkboxes.
  2. Choose a category from the Bulk assign control.
  3. Confirm the assignment.

Stage 3 — Journey Trigger

Once all records have a confirmed category, the pipeline finalises the import:

  1. Contact creation — Each approved record is written to the NurtureHub contact store with full source metadata retained.
  2. Journey Architect fires — Immediately and automatically, the Journey Architect generates a personalised three-email nurture sequence for each new contact, tailored to their assigned category and your agency's brand voice.
  3. Review & approve — The generated emails appear in your standard email approval queue. No additional configuration is needed.

Bulk operations reference

ActionScopeWhere available
Bulk confirmAll selected recordsStage 1
Bulk rejectAll selected recordsStage 1
Bulk category assignAll selected recordsStage 2

Data sources supported

  • Apify extractions — Web-sourced prospecting data ingested via the Apify integration.
  • Land Registry searches — Property ownership data retrieved from HM Land Registry.

GDPR considerations

  • NurtureHub flags any record where a lawful basis for contact cannot be automatically determined. You are responsible for confirming that a valid lawful basis exists before approving a record.
  • Rejected records are not stored, not contacted, and not included in any reporting metrics.
  • Confirmed records retain source metadata in the contact store for audit purposes.