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FeaturesNurtureHubUpdated March 20, 2026

Hot Lead Alert System

Hot Lead Alert System

NurtureHub's hot lead alert system automatically detects when a contact's intent score crosses the hot threshold and immediately notifies the right people in your agency — so no high-intent lead ever goes unnoticed.

How It Works

  1. Intent score monitoring — NurtureHub continuously scores each contact's engagement in real time as they interact with your nurture emails.
  2. Threshold breach — When a contact's score crosses the hot threshold, NurtureHub creates a hot_lead_alert record and triggers the notification pipeline.
  3. Notification delivery — All admin and owner members of your organisation receive both an in-app notification and an alert email simultaneously.
  4. Act on the alert — Each notification includes the contact's name, their current intent score, a summary of recent activity, and a direct link to their contact profile so you can follow up immediately.

Who Receives Alerts

Alerts are sent to all organisation members with the Admin or Owner role. Members with lower permission levels do not receive hot lead alerts.

In-App Notifications

In-app notifications appear in real time and include:

  • Contact name
  • Current intent score
  • Recent activity summary (e.g. emails opened, links clicked)
  • Direct link to the contact profile

Notifications can be dismissed individually once reviewed.

Alert Email

In addition to the in-app notification, NurtureHub sends an alert email via Resend to all admin/owner members. The email contains the same information as the in-app notification: contact name, intent score, recent activity summary, and a deep link to the contact profile.

Note: Alert emails are sent from your configured Resend sender address. Ensure your Resend integration is active under Settings → Integrations.

Alerts Page

All hot lead alerts — including previously dismissed ones — are accessible from the dedicated alerts page:

/dashboard/alerts

This page provides a full chronological feed of every alert your organisation has received, with the ability to dismiss any outstanding alerts directly from the list.

Dashboard Alert Feed Widget

The main dashboard includes an alert feed widget that surfaces your most recent hot lead alerts inline, without requiring you to navigate away. Use this for a quick daily scan of high-intent activity across your contact base.

hot_lead_alert Record

Every alert generates a hot_lead_alert record in the database. This record captures:

  • The contact that triggered the alert
  • The intent score at the time of the breach
  • A snapshot of recent activity
  • Timestamps for creation and dismissal
  • Dismissal status

This record is the source of truth for both the /dashboard/alerts page and the dashboard widget.

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