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FeaturesCalmony Sanctions MonitorUpdated March 11, 2026

Improving Homepage Search Visibility with a Dedicated Meta Description

Improving Homepage Search Visibility with a Dedicated Meta Description

Release: v0.1.70 | Control: SEO-02 | Category: seo_meta_head

What Changed

Prior to this release, the homepage relied on the root layout's shared metadata.description:

Automated UK sanctions screening and continuous monitoring for businesses. OFSI, EU, UN & OFAC lists.

From v0.1.70, the homepage (src/app/page.tsx) exports its own dedicated description:

Automate OFSI sanctions screening for UK businesses. Screen individuals against OFSI, EU, UN & OFAC lists — from 10p/person/month. Start free with 5 credits. No subscription.

Why Page-Level Descriptions Matter

Next.js resolves metadata in order of specificity — a metadata export in a page file takes precedence over the one defined in its parent layout.tsx. Without a page-level override, every page that omits its own description inherits the same fallback text.

For the homepage — the highest-traffic, highest-intent entry point — a generic fallback description has two drawbacks:

  1. Lost SERP real-estate. Google may rewrite the snippet from body copy rather than show the intended message.
  2. Missing conversion signals. Pricing, a free-tier CTA, and supported list coverage are exactly the signals that drive clicks from compliance-minded searchers — none of which appeared in the old description.

What the New Description Does

ElementOld descriptionNew description
Primary action verbAutomated (passive)Automate (imperative CTA)
Target audiencebusinesses (generic)UK businesses (geo-qualified)
List coverageOFSI, EU, UN & OFACOFSI, EU, UN & OFAC (retained)
Pricing signal✗✓ 10p/person/month
Free-tier CTA✗✓ Start free with 5 credits
Subscription friction✗ addressed✓ No subscription

Implementation Detail

The change is a single metadata export added to src/app/page.tsx:

export const metadata: Metadata = {
  description:
    'Automate OFSI sanctions screening for UK businesses. Screen individuals against OFSI, EU, UN & OFAC lists — from 10p/person/month. Start free with 5 credits. No subscription.',
};

Next.js automatically renders this as:

<meta name="description" content="Automate OFSI sanctions screening for UK businesses. Screen individuals against OFSI, EU, UN & OFAC lists — from 10p/person/month. Start free with 5 credits. No subscription." />

No changes are required to the root layout or any other page.

Related SEO Controls

This fix is part of the ongoing SEO audit series. Other controls in the seo_meta_head category address title tags, Open Graph metadata, and canonical URL configuration.