Pre-Built Journey Templates
Pre-Built Journey Templates
NurtureHub ships every new agency account with 36 ready-to-use journey templates — one for every combination of contact category and journey type. There is nothing to configure: the moment a tenant is created, the full template library is available.
Overview
A journey template defines the skeleton of a nurture sequence for a specific type of contact. When an agent assigns a contact to a category, NurtureHub uses the matching template as the starting point for generating the personalised email sequence.
Each template specifies:
- Journey name — a clear, human-readable label
- Description — the intent and goal of the sequence
- Target category — which of the 12 contact categories the template applies to
- Journey type —
prospect,existing_client, orre_engagement - Default email count — 3 emails per sequence (editable)
- Default send schedule — pre-set timing between each email step
Journey Types
Every contact category has three template variants to reflect where a contact is in the relationship:
prospect
For contacts who are new or have had limited interaction. The goal is to build awareness and move toward a first concrete commitment — a valuation booking, a viewing, or a management enquiry.
existing_client
For contacts already active on your books. Sequences focus on deepening trust, adding value, and cross-selling relevant services.
re_engagement
For contacts that have gone cold. Sequences are designed to reopen the conversation with a relevant hook and prompt a response.
Contact Categories and Sequences
The 12 contact categories and their pre-built prospect sequences are:
| Category | Email 1 | Email 2 | Email 3 |
|---|---|---|---|
| Seller | Valuation interest | Market insight | Book appraisal |
| Buyer | Registration | Property match | Viewing invite |
| Landlord | Appraisal interest | Compliance update | Switch invitation |
| Tenant | (as per product spec) | (as per product spec) | (as per product spec) |
| Buy-to-Let Investor | (as per product spec) | (as per product spec) | (as per product spec) |
| (all other categories) | (as per product spec) | (as per product spec) | (as per product spec) |
All 12 categories follow the same three-email, category-specific structure. The Seller, Buyer, and Landlord sequences above illustrate the intended tone and progression.
Template Library at a Glance
12 contact categories
× 3 journey types (prospect, existing_client, re_engagement)
= 36 templates
Each template contains 3 email steps by default, giving the platform 108 pre-defined email touchpoints out of the box.
How Templates Are Applied
- Tenant creation — all 36 templates are seeded automatically. No manual import is required.
- Contact categorisation — when an agent assigns a category to a contact, NurtureHub selects the matching template based on category and journey type.
- AI generation — the template structure (subject intent and send schedule) is passed to the AI, which writes the full email copy in the agency's brand voice.
- Review and approval — the generated sequence is presented to the agent before any emails are sent.
Editing Templates
Templates are starting points, not locked configurations. Agents can:
- Rename a journey
- Adjust the number of emails in a sequence
- Change the send schedule between steps
- Edit generated email copy before approval
Changes made to an individual journey do not affect the underlying template for future contacts.