Competitive Gap Scorer — Negative Review Mining

The Competitive Gap Scorer is a scoring sub-module that analyses negative reviews and low-rating patterns to identify the most significant product weaknesses in the market. Its output feeds the competitive gaps dimension of each product's composite opportunity score.

Overview

When the system deep-analyses a product, the Competitive Gap Scorer:

1. Isolates all low-rating reviews and negative-sentiment signals from the scraped review corpus.
2. Sends the negative content to the LLM, which extracts the top 3 recurring complaints.
3. Maps each complaint to a structured product opportunity theme.
4. Scores the gap size on a 1–10 scale based on complaint frequency and severity.
5. Passes the resulting scores into the composite opportunity score calculation.

Opportunity Themes

Complaints are mapped to normalised opportunity themes so that gaps can be compared consistently across products. Examples of themes include:

Theme	Example complaint signal
no mobile app	Users report desktop-only workflow, requests for iOS/Android app
pricing too high	Recurring mentions of cost as a barrier, requests for lower tiers
poor API	Developers note missing endpoints, unreliable webhooks, poor docs

The LLM infers the appropriate theme from the raw complaint text — themes are not limited to the examples above.

Gap Size Score (1–10)

Each identified gap receives a numeric score:

Score range	Meaning
1–3	Low signal — isolated complaints, low severity
4–6	Moderate signal — recurring pattern, moderate user frustration
7–10	High signal — dominant complaint, high frequency and severity

Frequency (how many reviewers raise the issue) and severity (how strongly it affects the user's experience) are both considered when calculating the score.

Integration with the Composite Score

The Competitive Gap Scorer outputs feed directly into the competitive gaps dimension of the four-part composite opportunity score:

Dimension	Source
Replicability	Stack complexity analysis
Market demand	Review volume and sentiment
Revenue potential	Pricing tier and market size signals
Competitive gaps	Competitive Gap Scorer (this module)

A higher competitive gap score indicates greater exploitable weakness in the incumbent product — raising the product's overall composite opportunity ranking on the dashboard.

Viewing Results

For any product in the ranked dashboard, drill into its full dossier to view:

• The top 3 identified complaints for that product.
• The opportunity theme each complaint maps to.
• The gap size score (1–10) for each gap.
• The contribution of the competitive gap score to the composite score.

This information is available in the Competitive Gaps section of the product dossier, and is ready to copy into the platform's suggested feature list for building.