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FeaturesNurtureHubUpdated March 20, 2026

Take Ownership of Your Email Sender Identity

Take Ownership of Your Email Sender Identity

Release: v1.0.10

From today, every agency on NurtureHub can configure exactly how their nurture emails look in a recipient's inbox — from the sender name and address through to the legally required footer. Everything lives in one place: Settings → Email Sending.

Why this matters

Email deliverability and trust hinge on two things: whether the email lands in the inbox, and whether the recipient recognises who sent it. A generic platform address undermines both. With v1.0.10, your emails arrive from your brand, your domain, and your people — not from a shared SaaS address your contacts have never seen before.

On top of that, UK lettings and estate agencies sending commercial email have specific legal obligations. The new default footer field gives you a permanent, consistent way to meet those obligations on every single email, without relying on agents to remember to add it manually.

What's new

Custom From Name

Set the display name that appears in your recipients' inboxes. Instead of something impersonal, your contacts see exactly who they're hearing from:

From: Sarah at Prime Lettings <noreply@nurturehub.co.uk>

You can make this as personal or as brand-consistent as your agency needs.

Custom From Email Address

Send from your own domain (e.g. hello@primelettings.co.uk) once that domain is verified through Resend. Until verification is complete, emails continue to go out via the shared NurtureHub sending domain — so there's no disruption to your sequences while you get set up.

Reply-To Address

Specify where replies should land. If your From address is a no-reply alias, point replies to the inbox that your team actually monitors.

Default Email Footer

Define a footer that is automatically appended to every outbound email. Required fields for UK compliance include:

  • Registered office address
  • VAT number
  • ICO registration number

Set it once in settings and it applies to every nurture email from that point forward.

Verifying your sending domain

Custom From addresses require your domain to be verified via Resend. The new Email Sending settings page walks you through the process:

  1. Enter your desired From email address.
  2. NurtureHub displays the DNS records you need to add at your domain registrar (SPF, DKIM).
  3. Use the built-in DNS Record Checker to confirm records have propagated — no need to switch to an external tool.
  4. Once all records pass, your domain status updates to Verified and your custom address goes live.

Note: DNS propagation typically takes between a few minutes and 48 hours depending on your registrar and TTL settings. NurtureHub will continue sending from the shared domain in the meantime.

Where to find it

Navigate to Dashboard → Settings → Email Sending (/dashboard/settings/email-sending).

These settings are per-organisation. Only users with the appropriate admin permissions can update them.

UK compliance note

Under the UK Companies Act and ICO guidelines, commercial emails sent by businesses must include certain identifying information. The default footer field is the recommended way to satisfy these requirements within NurtureHub. We recommend including at minimum:

  • Full registered company name and number
  • Registered office address
  • VAT registration number (if VAT registered)
  • ICO registration number

NurtureHub does not validate the legal accuracy of the footer content — it is the agency's responsibility to ensure the information is correct and current.