Email Delivery via Resend
Email Delivery via Resend
NurtureHub uses Resend as its email delivery provider and Inngest as its background job scheduler to send approved nurture sequence emails to contacts automatically.
How It Works
1. Approval Triggers the Sequence
Once an agent reviews and approves a three-email nurture sequence, NurtureHub hands it off to an Inngest function that manages the send schedule automatically — no manual intervention required.
2. Send Schedule
| Delay from Approval | |
|---|---|
| Email 1 | Immediately |
| Email 2 | +3 days |
| Email 3 | +7 days |
The schedule is fixed per sequence and starts from the moment approval is given.
3. Status Tracking
After each email is successfully dispatched, NurtureHub updates the sequence_email record:
status→sentsent_at→ UTC timestamp of delivery
This data is surfaced in the sequence timeline view for each contact.
Email Content & Tracking
Every outbound email includes the following automatically — agents do not need to configure these:
| Feature | Purpose |
|---|---|
| Unsubscribe link | Allows contacts to opt out; required for compliance |
| Open-tracking pixel | Records when a contact opens the email |
| Click-tracking redirects | Wraps all links to track click-through engagement |
Open and click events feed directly into NurtureHub's real-time intent scoring engine, which powers hot lead alerts.
Bounce & Unsubscribe Handling
NurtureHub listens for delivery events from Resend. When a bounce or unsubscribe event is received:
- The contact's email address is added to the platform suppression list, preventing any future sends to that address.
- The active sequence for that contact is paused, stopping any pending scheduled emails.
Agents can review suppressed contacts and paused sequences from the Contacts section of the dashboard.
Requirements
- A Resend account and API key must be configured in your NurtureHub environment.
- Inngest must be connected for background job scheduling to function.
- Sequences must be in approved status before any emails are sent.