Introducing Email Performance Analytics
Introducing Email Performance Analytics
Available from: v1.0.41
The /dashboard/analytics page gives you a complete picture of how your nurture sequences are performing — from headline open and click rates down to the specific subject lines and send times driving the most engagement.
Accessing Analytics
Navigate to Dashboard → Analytics in the main navigation. No additional setup is required — data is populated automatically from your existing email activity.
Overall Trend Charts
At the top of the page, two line charts display your aggregate open rate and click rate over time. Use the time window selector to switch between:
| Window | Description |
|---|---|
| 7d | Last 7 days — useful for monitoring recent campaign activity |
| 30d | Last 30 days — standard monthly performance view |
| 90d | Last 90 days — longer-term trend analysis |
Both charts update together when you change the selected window.
Per-Sequence Performance Table
Below the trend charts, a table lists every nurture sequence with the following columns:
| Column | Description |
|---|---|
| Sequence | The name of the nurture sequence |
| Open Rate | Percentage of sent emails that were opened |
| Click Rate | Percentage of opened emails with at least one link clicked |
| Unsubscribe Rate | Percentage of recipients who unsubscribed |
| Hot Leads Generated | Number of contacts that triggered a hot lead alert from this sequence |
The table can be sorted by any column. Use this view to identify your highest- and lowest-performing sequences at a glance.
Per-Category Performance Breakdown
Performance metrics are also broken down by each of the 12 contact categories:
- Seller
- Landlord
- Buy-to-Let Investor
- Active Tenant
- (and the remaining 8 categories)
This breakdown helps you understand which contact types are most responsive to nurture activity, and where you may want to refine your messaging or sequencing strategy.
Top-Performing Email Subjects
A ranked list shows which email subject lines are achieving the highest open rates across all sequences and categories. Use this to inform future subject line decisions and spot patterns in what resonates with your audience.
Contact Engagement Heatmap
The engagement heatmap visualises contact activity by day of the week and time of day, surfacing the windows when your contacts are most likely to open and click. Each cell is shaded by relative engagement intensity.
Use the heatmap to:
- Identify optimal send times for new sequences
- Spot patterns specific to your agency's contact base
- Compare weekday vs. weekend engagement
Exporting Data
All metrics displayed on the analytics page can be exported to CSV using the Export CSV button at the top-right of the page. The export includes:
- Trend chart data for the currently selected time window
- Full per-sequence performance table
- Per-category breakdown
- Top subject line rankings
- Heatmap engagement values
This is useful for sharing performance reports, importing into spreadsheets, or feeding data into external reporting tools.
Data Source
All analytics are derived from the email_events table, which records opens, clicks, unsubscribes, and other engagement signals in real time. Data on the analytics page reflects events up to the last recorded entry — there is no manual refresh required.
Notes
- Analytics data is read-only; no changes to sequences or contacts can be made from this page.
- Historical data is available from the date your account first sent emails through NurtureHub.
- CSV exports reflect the metrics as displayed at the time of export.